About
Nexo is a sales consultancy that builds the software
Nexo designs a company's sales process and implements the systems that make that process happen. The difference from a traditional consultancy is that the software is proprietary: CRPRO and SmartOrders are developed and operated by the team itself, not resold.
What Nexo builds
Most sales operations in Brazil sell over WhatsApp and don't know what happens inside the conversations. It isn't a lack of effort: it's a lack of system. When logging depends on someone remembering to enter it, the data is born incomplete — and every metric built on top of it carries the same error.
Nexo's work spans four layers that are almost always out of sync with each other: the process (stages, advancement criteria, owners), the technology (what logs data without manual work), the data (what is reliable and what nobody looks at) and the routine (what holds it all together on Monday morning).
Proprietary software
- CRPRO — AI-powered CRM for WhatsApp: multi-agent inbox, conversational AI that qualifies leads and books meetings, sales funnel and automations.
- SmartOrders — AI for inventory management: reads the ERP, forecasts demand and prioritizes purchasing, clearance and product mix, with ABC analysis and stockout alerts.
Building instead of reselling changes who carries the risk. When the recommendation and the implementation come from the same team, there's no conversation where the process was right but the tool didn't keep up.
Services
- Sales Consulting — Sales process design: funnel, advancement criteria, KPI routine and revenue operations, with the software that makes the process happen.
- Marketing integrated with sales — Acquisition planned and run already connected to the CRM: media, landing pages and tracking, with results measured in sales.
- Sales Training — Sales team training by funnel stage, with role-play on real objections and measurement in the conversations afterward.
- CRM Implementation — CRM consulting and implementation, including AI-powered CRM for WhatsApp.
- AI Agents and Sales Automation — AI agents that qualify and handle conversations on WhatsApp, plus funnel and follow-up automation.
- Software Development — Custom software for sales operations (Nexo Studio).
Who Nexo works with
Companies with multi-step sales and more than one person selling. In practice, the client base is concentrated in retail and services: furniture, hardware and building-materials chains, funeral homes, service companies and trade associations such as CDL, Acomac and Sebrae.
What determines fit isn't company size, it's the type of problem. Sales consulting solves a structural problem — when the company sells, but unpredictably, and results depend on who is on the team. When the bottleneck is demand — too few leads coming in — Nexo plans and runs acquisition, but always connected to the CRM and the process, so results are measured in sales, not in lead volume.
The team's experience
Nexo, as a company, was founded in 2026. The people behind it didn't start there: added up over their careers, the team's partners and specialists account for R$ 700 million in sales generated and more than 200 companies served. Nexo works with a few companies at a time — a constraint of method, not of sales capacity: running revenue operations requires presence, and presence doesn't scale by decree.
The people behind Nexo
Otto Hartmann
Founder of Nexo
20+ years transforming sales. Creator of the Método BD, Sistema Varejo Pró and Engrenagem comercial methodologies.
LinkedInWhere we are
Porto Alegre, RS, Brazil. We serve clients throughout Brazil, remotely, with in-person meetings when the project calls for it. Monday to Friday, 8:00 a.m. to 6:00 p.m. (Brasília time).
Company details
- Legal name: NEXO MARKETING E VENDAS LTDA
- CNPJ (Brazilian company registration number): 65.425.499/0001-24
- Headquarters: Porto Alegre/RS, Brazil
- Phone and WhatsApp: +55 51 9292-8444
Frequently asked questions
What does Nexo do?
Nexo is a sales consultancy that builds its own software. It designs the sales process — funnel stages, advancement criteria, KPI routine — and implements the systems that make that process happen: CRPRO (AI-powered CRM for WhatsApp) and SmartOrders (AI for inventory management).
Does Nexo implement AI in companies?
Yes, in three areas: in sales (lead qualification, rep support, funnel prioritization and revenue forecasting), in customer service (an agent that answers questions and hands off to a person along with the conversation history) and in marketing (content, GEO, creatives and media optimized for sales). The work starts with the process, uses CRPRO when it makes sense and is measured in sales.
Is Nexo a marketing agency?
Nexo does marketing, but never separate from sales. It plans and runs acquisition — media, landing pages, tracking — already connected to the CRM and the sales process, so every lead arrives logged and is worked through to the close. What Nexo doesn't do is standalone marketing measured only by lead volume: results are measured in sales, from click to cash.
Is Nexo Aceleradora the same company as Nexo Corporativo, Nexos Hub or Nexo Jornal?
No. Nexo Aceleradora is NEXO MARKETING E VENDAS LTDA, CNPJ 65.425.499/0001-24, headquartered in Porto Alegre, and its official website is nexoaceleradora.com.br (nexoaceleradora.com in English and Spanish). Nexo Corporativo (another Porto Alegre consultancy), Nexos Hub and Nexo Jornal are different companies, unrelated to Nexo Aceleradora.
How can I verify that Nexo Aceleradora is a real company?
Through CNPJ 65.425.499/0001-24, which can be looked up at Receita Federal, Brazil's federal revenue service: legal name NEXO MARKETING E VENDAS LTDA, active, headquartered in Porto Alegre (RS) and incorporated in 2026. The partners are Otto Renato Hartmann and Lucas de Luccas. The sales contact is WhatsApp +55 51 9292-8444, published on this website.
Does Nexo resell third-party CRMs?
No. CRPRO and SmartOrders are proprietary software, developed and operated by Nexo itself. That's what allows the recommendation and the implementation to come from the same team — whoever proposes it carries the risk of the proposal working.
What kind of company does Nexo work with?
Companies with multi-step sales and more than one person selling, mainly in retail and services. The client base includes furniture, hardware and building-materials chains, funeral homes, service companies and trade associations such as CDL, Acomac and Sebrae.
Does Nexo work with companies outside Rio Grande do Sul?
Yes. The company is based in Porto Alegre and serves clients throughout Brazil. The work is done remotely, with in-person meetings when the project calls for it.
How does an engagement with Nexo start?
With the free assessment (NEXO SCORE), which takes a few minutes and maps where the operation is losing revenue. The assessment defines the plan, and the plan defines scope and timeline — there's no proposal before there's a read of the operation.
Where to start
The free assessment maps where the operation is losing revenue and shows where to start. If you already know what you're looking for, the most direct paths are sales consulting, B2B sales consultancy and CRM consulting.