Nexo Blog: B2B sales, marketing, CRM and AI
Sales, artificial intelligence, CRM and strategies to accelerate your sales results.
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Published articles
How to get your company to show up in ChatGPT, Gemini and AI Overviews answers
Nobody can guarantee an AI citation, but you can improve your odds. A practical checklist: technical access, citable pages, company description, external mentions and measurement.
How to choose a partner to implement AI in your company
Criteria, questions for the first meeting and red flags for choosing who will implement AI in your sales, customer service or marketing.
How to implement AI in your business: a complete guide for SMBs
Implementing AI isn't handing your team a tool. Here's how to choose the process, write limits, train people and measure results in sales.
How to measure marketing with AI: attribution and revenue by channel
With AI, marketing produces more assets than anyone can evaluate by eye. See how to set up attribution, measure revenue by channel and isolate the effect of AI.
Optimizing campaigns for sales: feeding closed-customer conversions back to Meta and Google
If the platform only sees the form, it learns to find people who fill out forms. Here's how to tell Meta and Google which leads became customers.
AI content without losing quality (and what Google says about it)
Google evaluates quality and usefulness, not the tool. Here's what the documentation says, where AI helps, where it gets in the way and a production process with human review.
AI sales copilot: conversation summary, next action and proposal
A sales copilot is AI that works alongside the sales rep, not in their place. See what it does, how to implement it inside the CRM and what stays with the person.
AI in marketing: a practical guide for B2B companies
Where AI genuinely helps B2B marketing, what needs to exist before it and how to measure results in sales, not in volume of assets.
AI ad creatives for paid media: how to generate variations and test what sells
AI generates ad variations in minutes. The payoff comes when each variation tests a hypothesis and results are read in sales, not clicks.
AI maturity assessment: how to tell whether your company is ready
Before choosing a tool, assess process, data, people, measurement and rules. An assessment framework to find out whether your company is ready for AI and where to start.
GEO: what generative engine optimization is and how to get started
GEO is the work of increasing your company's chances of being cited in ChatGPT, Gemini and AI Overviews answers. See what changes compared to SEO and where to start.
AI for B2B SEO: keyword research, briefs and review
Where AI helps with SEO for B2B companies: clustering searches by intent, building briefs, reviewing pages and updating old content. And where it gets things wrong.