Nexo Blog: B2B sales, marketing, CRM and AI
Sales, artificial intelligence, CRM and strategies to accelerate your sales results.
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Articles — page 2
AI lead scoring: how to prioritize leads inside your CRM
AI lead scoring ranks leads by their likelihood to close, using profile, behavior, conversation and history. Here's how to implement it in your CRM and how to tell whether the score works.
What AI should not decide in marketing: brand, offer and approval
AI produces fast, but it doesn't know what the company can promise. Here's what stays with people in marketing and how to set up an approval flow that doesn't slow production down.
AI B2B prospecting: account research and personalized outreach without becoming spam
AI helps research the account and write a first message that makes sense to the recipient. Here's how to use it in B2B prospecting without falling into the volume game that turns into spam.
Personalized lead nurturing on WhatsApp with AI and CRM
AI personalizes nurturing when the CRM knows where the lead came from, what they asked and where they stopped. Here's how to segment, write and measure without turning into spam.
AI sales forecasting: forecasts built from the pipeline and customer conversations
AI improves the forecast when it combines the pipeline, conversion history and signals from customer conversations. Here's what it adds, what it requires and where it stops.
Why AI projects get stuck in pilot (and how to avoid it)
AI pilots almost never stall because of the technology. Here are the reasons that keep repeating, the warning signs and how to design a pilot that becomes part of your sales operation.
How to calculate AI ROI beyond sales and tie it to revenue
Hours saved only become money when they change capacity, cost or sales. See the calculation for AI projects in operations, customer service and management.
How to hire your first sales manager: a guide for business owners
The best sales rep isn't always a good manager. See when to hire, which profile to look for, how to interview and how to run the first 90 days.
Sales P&L: how to calculate margin by sales channel
Revenue by channel doesn't show where the company makes money. See how to build a sales P&L and find the real margin of each channel.
Sales variable compensation: how to build a simple, fair plan
A commission plan shapes how the team behaves. See models, the margin math, accelerators, legal precautions and how to test before launching.
How to measure AI customer service: CSAT, resolution and conversion
Deflection alone is misleading. See how to build an AI customer service dashboard that brings together satisfaction, real resolution, conversion and revenue.
How to train your team to use AI: a practical plan for the sales team
A generic AI course rarely changes the routine. See a task-based plan with a prompt library, weekly practice and results measurement.