Sales problems Nexo solves

A symptom is not a cause

People looking for sales help almost always arrive through the symptom: the lead goes cold before anyone replies, the CRM is empty, nobody knows which campaign closed the deal. The most common mistake is attacking the symptom head-on — hiring one more sales rep, switching CRMs, raising the ad budget — without knowing which layer of the operation is broken.

The six pages above start from the symptom and work down to the cause. In almost every case it sits in one of four layers: process (stages and criteria that don't exist or nobody follows), technology (tools that don't talk to each other), data (records that depend on someone's memory) or routine (nobody reviews the funnel often enough).

Where to start when there's more than one problem

It's rare for an operation to have only one bottleneck. The order that usually works:

• Records first: without knowing what happens in each deal, any fix is a guess
• Then process: stages with exit criteria and an owner for each one
• Next, technology: CRM, WhatsApp and ads connected so the data is right from the start
• Routine last: a weekly funnel review so the operation doesn't slide back

When an assessment is worth it

If more than two of the symptoms above show up at once, reading page by page helps you understand them, but not prioritize them. That's when a sales assessment — which maps where the operation loses revenue before any proposal is made — saves time and money.