AI in marketing
Artificial intelligence applied to marketing: content, GEO to show up in AI answers, creatives and media optimized by what turns into sales, connected to the CRM.
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How to get your company to show up in ChatGPT, Gemini and AI Overviews answers
Nobody can guarantee an AI citation, but you can improve your odds. A practical checklist: technical access, citable pages, company description, external mentions and measurement.
How to measure marketing with AI: attribution and revenue by channel
With AI, marketing produces more assets than anyone can evaluate by eye. See how to set up attribution, measure revenue by channel and isolate the effect of AI.
Optimizing campaigns for sales: feeding closed-customer conversions back to Meta and Google
If the platform only sees the form, it learns to find people who fill out forms. Here's how to tell Meta and Google which leads became customers.
AI content without losing quality (and what Google says about it)
Google evaluates quality and usefulness, not the tool. Here's what the documentation says, where AI helps, where it gets in the way and a production process with human review.
AI ad creatives for paid media: how to generate variations and test what sells
AI generates ad variations in minutes. The payoff comes when each variation tests a hypothesis and results are read in sales, not clicks.
GEO: what generative engine optimization is and how to get started
GEO is the work of increasing your company's chances of being cited in ChatGPT, Gemini and AI Overviews answers. See what changes compared to SEO and where to start.
AI for B2B SEO: keyword research, briefs and review
Where AI helps with SEO for B2B companies: clustering searches by intent, building briefs, reviewing pages and updating old content. And where it gets things wrong.
What AI should not decide in marketing: brand, offer and approval
AI produces fast, but it doesn't know what the company can promise. Here's what stays with people in marketing and how to set up an approval flow that doesn't slow production down.
Personalized lead nurturing on WhatsApp with AI and CRM
AI personalizes nurturing when the CRM knows where the lead came from, what they asked and where they stopped. Here's how to segment, write and measure without turning into spam.