How to get started with GEO on your website
- Find out what people ask AI engines. List the questions a customer would ask an assistant before buying what you sell — comparisons, pricing, how to choose — and see who shows up in the answers today.
- Answer right at the top of the page. Every important page should open with a direct answer to its main question, in a few sentences, before the sales copy.
- Make your company recognizable. Use the same name, description, address and contact details on your website, profiles and directories. Assistants confuse companies with similar names.
- Mark up pages with structured data. Organization, service, FAQ and article schema help machines understand what each page is.
- Let AI crawlers in. Check your robots.txt and publish an llms.txt file with a summary of the site and its main pages.
- Track it and tie it to sales. Test the questions every month, record when the company shows up and tag in the CRM the leads who say they found you through an AI.
GEO vs. SEO: what changes
SEO is still the foundation: AI assistants use indexed, well-structured pages as sources. GEO adds a layer, because the goal is no longer just to rank a link but to become the source of the answer.
| Criterion | SEO | GEO |
|---|---|---|
| Where it shows up | Search engine results list | Answer written by the AI, with a citation |
| What gets optimized | A page for a keyword | An answer to a question, and the company as an entity |
| Key signal | Relevance and links | Direct answers, structured data and consistent information across the web |
| How it's measured | Rankings, clicks and traffic | Presence in answers and leads citing AI as their source |
What Nexo does in GEO
The work covers the website and the company's presence beyond it:
- Audit of the questions in your market and of who shows up in the answers today
- Rewrite of the main pages with direct answers and FAQs
- Structured data, robots.txt and llms.txt
- Consistent name, description and contact details across profiles and directories
- New content for the questions where the company doesn't show up yet
- Monthly measurement of presence and the leads it brings into the CRM
What GEO doesn't promise
Nobody controls an AI's answer, and answers change from one query to the next. GEO improves the company's odds of being cited and tracks progress. Be wary of anyone who guarantees a position in ChatGPT.