GEO (generative engine optimization) is the set of practices that helps a company get found and cited in the answers of AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. It complements SEO: instead of just ranking a link, it aims to become the source of the answer.
When someone asks an AI which vendor to hire, the answer cites only a handful of companies. GEO is about increasing the chances that yours is one of them.
What makes an AI cite a page
No assistant publishes its exact rules, and they change. What shows up frequently on cited pages:
A direct answer to the question right at the start, in a few sentences
Structured data (schema) that says what the page and the company are
A recognizable company: the same name, description and contact details on the website, profiles and directories
Content that's indexed and accessible to crawlers, including AI crawlers
GEO and SEO
SEO is still the foundation, because assistants use indexed pages as sources. GEO adds attention to the answer itself and to the company as an entity. In practice, the two are done together.
Frequently asked questions
Does GEO replace SEO?
No. SEO is the foundation; GEO is an extra layer focused on getting cited in an AI's answer.
Can you guarantee showing up in ChatGPT?
No. Nobody controls an AI's answer. GEO increases the chances and tracks your presence over time.
How do you measure GEO?
By testing your market's questions in the assistants every month and logging in the CRM the leads who say they found the company through an AI.
Does your company show up when customers ask an AI?
Nexo's free assessment shows where your marketing is losing sales today.
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