Nexo Blog: B2B sales, marketing, CRM and AI
Sales, artificial intelligence, CRM and strategies to accelerate your sales results.
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Articles — page 4
Essential B2B sales rep skills in 2026
Persuasion and charisma are no longer enough for the B2B sales rep of 2026. The market demands a more consultative, data-driven profile that can work multiple channels consistently. See which skills make the difference.
Sales role-play: how to run simulations that work
Role-play is one of the most powerful tools in sales training — and one of the most underused. Simulations without structure and without a debrief don't change behavior. Here's how to do it differently.
Sales coaching: how to structure productive 1:1 sessions
Most 1:1 sales coaching sessions turn into pipeline reviews. Here's how to structure meetings that actually develop the sales rep, with a clear agenda, conversation data and a commitment to action.
How to build a sales script your reps will actually use
Most sales scripts end up in a drawer in the first week. The problem isn't the format — it's how they're built. Here's how to create a sales guide the team adopts, adapts, and uses every day.
How to handle objections on WhatsApp: practical techniques
Objections on WhatsApp work differently than objections in a meeting. Without nonverbal cues, every word counts. Learn how to train your team to handle objections over chat effectively and without being pushy.
How to give sales feedback based on real conversations
Feedback like "be more persuasive" changes nothing. What transforms sales reps is specific feedback, anchored in real situations and given frequently. Learn how to structure that process on your team.
How to train sales reps to use WhatsApp as the main channel
WhatsApp has become the main B2B sales channel in Brazil — but most teams use it on instinct, with no process. Learn how to train your team to sell on WhatsApp with method, cadence, and consistency.
LGPD and AI on WhatsApp: what your sales operation needs to watch out for
Using AI and WhatsApp in sales without paying attention to the LGPD (Brazil's data protection law) exposes the company to legal and reputational risk — learn the concrete obligations and how to structure the operation within the law.
AI for sales in small and midsize businesses: where to start
AI for sales in SMBs doesn't have to start with a complex platform — it starts with the right bottleneck, the right tool, and clear metrics to know whether it's working.
How to book meetings automatically with AI on WhatsApp
Booking meetings automatically with AI on WhatsApp eliminates one of the biggest bottlenecks in B2B sales operations — the manual back-and-forth of messages to find a time that works for both the lead and the sales rep.
Real AI use cases in Brazilian sales teams
From WhatsApp qualification to sales rep performance analysis, the most relevant AI use cases in sales for Brazilian sales teams are already an operational reality — not a future promise.
How to measure the ROI of AI applied to sales
Measuring the ROI of AI in sales takes more than comparing cost and revenue — you need to isolate the AI's impact on the funnel, define metrics before implementation, and track progress over time.