What this integration solves
There are two gains, and the second one is usually underestimated:
- Revenue reporting by campaign, not just cost per lead
- Real conversions sent back to the platforms, so they optimize for sales
- Source preserved from the ad all the way to the close
- CAC calculated by channel, based on closed customers
Optimize for sales, not for leads
When the platform only receives the lead event, it learns to find people who fill out forms. When it receives the sale event, it learns to find people who buy.
It's the same budget producing a different result — and the change isn't in the creative or the targeting, it's in the data that goes back to the algorithm.
How Nexo does it
Nexo instruments the entire journey: source parameters captured on entry, preserved through the conversation and sent back as a conversion when the sale happens.
It doesn't matter who runs your ads — the instrumentation layer works alongside the agency you already have.