Nexo Blog: B2B sales, marketing, CRM and AI
Sales, artificial intelligence, CRM and strategies to accelerate your sales results.
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Articles — page 10
Conversation intelligence: why Brazilian B2B companies are adopting it
Conversation intelligence is no longer exclusive to large global companies. Learn what the technology is, why B2B companies in Brazil are adopting it and what changes in the sales operation.
AI CRM on WhatsApp: how it works in practice
An AI CRM on WhatsApp goes beyond a chatbot. See how the technology qualifies leads, books meetings and keeps the funnel up to date without the sales rep having to log everything manually.
The difference between sales process and sales methodology
Sales process and sales methodology are different concepts that complement each other: one defines the funnel stages, the other guides how the sales rep acts within each stage.
Essential sales KPIs for revenue predictability
Tracking too many KPIs is as bad as tracking too few. See which sales metrics actually build revenue predictability in B2B sales and how to use them in practice.
How to build effective pipeline reviews based on real conversations
Pipeline reviews based on opinions produce revenue forecasts that don't hold up. See how data from real conversations turns this meeting into an analysis of evidence — and makes the forecast reliable.
What to automate (and what NOT to automate) in the sales process
Sales automation solves a lot — but automating what you shouldn't is a recipe for losing deals and customers. Find out what makes sense to automate and where the human sales rep is irreplaceable.
SDR vs. closer: how to split roles without losing speed
Splitting SDR and closer roles increases specialization, but it creates a critical breaking point: the handoff. Without a clear process, the speed specialization should create gets lost in the transition.
How to detect upsell opportunities in conversations
Customers signal additional needs in their conversations — but those signals get lost without systematic analysis. See how to identify upsell opportunities from the interactions your sales team already has.
AI inventory management: how artificial intelligence prevents stockouts and overstock
Manual inventory management will always get it wrong — either too much or too little. AI analyzes demand patterns, seasonality and turnover speed to keep the balance Excel can't.
How to build sales reports that drive decisions, not loose numbers
Most sales reports show what happened. Few answer what to do. See how to build reports that guide decisions instead of just piling up historical data.
How to measure WhatsApp response time and its impact on conversion
WhatsApp leads lose interest quickly. See how to measure your sales team's response time, understand its impact on conversion and create processes that keep the right pace.
Sales playbook: what it is, how to build one and why every company needs one
A sales playbook is the document that turns your best reps' knowledge into a repeatable process for the whole team — and lets you grow without depending on individual talent.