Nexo Blog: B2B sales, marketing, CRM and AI
Sales, artificial intelligence, CRM and strategies to accelerate your sales results.
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Articles — page 9
How to build a continuous, data-driven sales coaching system
One-off training doesn't sustain sales performance improvement. Here's how to create a continuous coaching system based on real conversation data that develops your team on an ongoing basis.
How to increase average deal size without increasing lead volume
Increasing average deal size is one of the most efficient levers for B2B growth — and it doesn't require more leads, just working better with the ones you already have.
How to build a sales nurturing flow on WhatsApp
Sales nurturing on WhatsApp is different from email marketing — it takes short messages, the right timing, and a logical content progression. Here's how to structure a flow that warms the lead up until the right moment.
How to reduce customer acquisition cost (CAC) without losing volume
Reducing CAC doesn't mean cutting acquisition spend -- it means making every dollar you invest more efficient. That starts with understanding where your funnel leaks the most and optimizing the process before you scale.
Sales pipeline: how to structure it, manage it and forecast closes
A well-structured sales pipeline is what separates a predictable sales operation from one that chases its target every month. See how to build, manage and read the funnel with precision.
Output metrics vs. process metrics: which one should your team measure
Closed revenue is what every manager measures. But it doesn't tell you why you missed the number — or how to fix it. See why process metrics are the lever most teams ignore.
B2B sales metrics every company should track
Tracking the right B2B sales metrics is what separates teams that react to results from teams that anticipate problems and fix them before they become a crisis.
How to measure sales script adherence with AI
A sales script without monitoring is a wish list. See how AI automatically measures each sales rep's adherence to the agreed process and turns the script into a real lever for results.
B2B prospecting cadence: practical templates for SDR teams
An SDR without a cadence works on improvisation and loses the consistency that drives results. See practical B2B prospecting cadence templates with number of touchpoints, channels and adaptable scripts.
How to qualify cold leads in B2B: practical criteria
Qualifying cold leads takes different criteria than qualifying warm leads. Without a structured approach, the sales team wastes time on people who won't buy -- and misses opportunities with those who could.
How to build a sales dashboard your team will actually use
A dashboard nobody uses is just a spreadsheet with a nice look. See what separates an effective sales dashboard — one that guides decisions — from the ones left open in a tab and never checked.
How to set realistic sales targets for B2B teams
Effective B2B sales targets are neither arbitrary nor overly aspirational — they're built from the real funnel, historical metrics and the team's operational capacity.